I'm an advertising and communication design student who thrives off great ideas. My first day in an agency setting sold me on the ad industry. With experience in strategy, design and copywriting, I love watching how the communication message process is constantly shifting to keep up with our digital world. This is a collection of my thoughts on how branded content is playing out particularly in the mobile sphere. With limitless capabilities to reach consumers in new and innovative ways, agencies are changing the way they play the game and designing custom content experiences for their audiences.