An interesting column in Ad Age Digital outlines the lack of prominent media entities in the new Window's Surface tablet's app store. The biggest? Facebook. What's very strange about that is Window's search engine, Bing, is integrated into Facebook. The author of the column attributed this to the fact that developers didn't think the Surface is worth their time yet. We've all seen the tremendous improvement in advertising Windows put out in support of their new operating system, but will that truly get the Millennial generation back on the Windows bandwagon? I'm not sure.... A spokesperson for Windows comments in the column that the Windows app store launched with more apps than any other past app store has, and the inventory has doubled since October. Not bad.
What's interesting is in the comments section on AdAge.com for this column is that quite a few people strongly disagreed with the point of view of this article. They argued it was way too soon to expect all the top names in media to have consumer-ready Surface apps. In fact, one even stressed that it took Facebook quite a while to develop an iPad-specific app after its launch.
I see both sides of the table, but you would think if Facebook and Windows are already partnered over a Bing integration, wouldn't a native Surface app seem natural?
App Developers Shun Microsoft's Surface
What's interesting is in the comments section on AdAge.com for this column is that quite a few people strongly disagreed with the point of view of this article. They argued it was way too soon to expect all the top names in media to have consumer-ready Surface apps. In fact, one even stressed that it took Facebook quite a while to develop an iPad-specific app after its launch.
I see both sides of the table, but you would think if Facebook and Windows are already partnered over a Bing integration, wouldn't a native Surface app seem natural?
App Developers Shun Microsoft's Surface
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